Hello!

I’m Frank -Lamont Wade

Father | Entrepreneur | Marketing Expert | Business Consultant 

info@flkwade.com

(480) 332-4422

Chandler, AZ

My Resume

About me

Digital Marketing Expert In Phoenix AZ

Marketing Director with a passion for Performance & GRowth Marketing

I am well-versed in the latest digital marketing trends and best practices. I constantly stay ahead of the curve to ensure my brands receive cutting-edge strategies tailored to their goals. I strongly believe in the power of data-driven decision-making and employ analytics to identify actionable insights, optimize campaigns, and maximize ROI,ROAS,etc…

SKills

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Over 12 years of experience in digital marketing, with a strong track record and in-depth knowledge of Paid Search platforms.

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Proven experience in leading and managing teams, setting strategy and vision, and enabling growth.

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Quotative & Qualitative Data Analysis

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Successfully Managed Marketing Performance 5k/year - 60m/year

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Strong interpersonal and team-building capabilities, with a proven ability to develop trust-based relationships and manage teams effectively.

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Extensive knowledge of digital marketing technologies. I'm Always learning!

Experience

Director of Performance Marketing

University Of Phoenix

08/2019 – Present

  • Responsible for a dynamic marketing team’s overall strategy, vision, and results, ensuring alignment with company goals and objectives.
  • Implement and adapt best practices, processes, tools, and technologies for paid search channels, enhancing measurement and data capabilities.
  • Lead a team to identify and execute new optimization tests and uncover opportunities for additional investment in paid search.
  • Responsible for a dynamic marketing team’s overall strategy, vision, and results, ensuring alignment with company goals and objectives.
  • Implement and adapt best practices, processes, tools, and technologies for paid search channels, enhancing measurement and data capabilities.
  • Lead a team to identify and execute new optimization tests and uncover opportunities for additional investment in paid search.
  • Plan, manage, and execute a comprehensive tactical roadmap, ensuring timely delivery and alignment with strategic objectives.
  • Develop and implement global capabilities that improve automation, speed to market, efficiency, and media performance quality; reduce risk; and enhance data utilization.
  • Drive creative and media innovation through strategic testing and the development of scalable and measurable processes across various business lines.
  • Lead a team of individual contributors, focusing on career planning, development, and performance management.

Owner

FLK Digital

03/2014 – Present

  • Spearheaded digital advertising strategies for a diverse portfolio of clients, maximizing ROI and driving targeted traffic to various platforms.
  • Influenced and drove partner roadmaps (e.g., Google, Microsoft) based on the business and technology needs of clients.
  • Managed the full employee life cycle, including disciplinary actions, performance reviews, goal setting, fostering a positive work environment, and ensuring adherence to company policies.
  • Partnered with stakeholders across various business lines to execute strategic goals and roadmap, developing strategies to generate
  • Provided direct oversight of US-based in-house teams and indirect oversight of remote teams and agency partners, ensuring  high performance.

PPC Manager

Vertical Rail

12/2016 – 12/2019

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I’ve been able to work with some amazing brands!

References

Frank is an extremely intelligent individual who is capable of comprehending very complex and complicated ideas, while articulating the themes in an easily understandable format. Additionally, Frank possesses the unique ability of inspiring and captivating others. These traits, coupled together, allow Frank to be an extremely effective trainer, even when teaching very difficult subject matter. I have been in the digital marketing space for nearly a decade and have never met a trainer as competent as Frank. During my time as Sales Manager II at Revana, I was always excited to receive a new rep who had studied under Frank because I knew that they would be extremely prepared and ready to hit the ground running. Frank would be a valuable asset to any organization who embraces training and wants the best from their employees. I would love to work with Frank again in the future and would happily recommend him for any training-related role.

— Ben Bankoff

highly recommend Frank for any position or company because of how quickly he was able to learn and adapt so that he could become the best in the business. We've worked together outside of the experience at Revana and Google and it's been interesting to see that he is irreplaceable as a trainer, co-worker, innovator, and motivator.

— Thomas Berry

I had the pleasure of working with Frank at TEGNA (G/O Digital). Frank is made of pure innovation and taking action. Every time that Frank was included as a subject matter expert, he inspired other project stakeholders and made sure to actively implement contingency strategies to ensure project success. Frank's style of communication and breaking complicated products into easily translatable sound bytes was nothing short of magical. Frank participated in an idea generating event at our organization, his presentation skills were second to none. His personality and professional style were a huge asset to the organization.

— Trista Taylor